social-branding

Vocabulary Word

Definition

Social branding is a marketing tactic which uses social media platforms to build and spread a company's brand image. It's like putting up the best billboards, but in the online world.

Examples in Different Contexts

In marketing, social branding uses social media to build a brand's identity and foster a connection with its audience. A marketing director might say, 'Our social branding strategy focuses on engaging content and interactive campaigns to build brand loyalty and awareness among our target demographic.'

Practice Scenarios

Business

Scenario:

Our start-up needs better exposure in the market. A consistent and unique social media presence might help us.

Response:

Let's develop a strong social branding strategy to showcase our unique values and connect with potential customers.

Impact

Scenario:

Our rural development projects are making a significant difference. We should use social media to share success stories and increase awareness of our work.

Response:

Indeed. A vigorous social branding campaign can amplify our success stories and spread awareness about our rural development work.