social-branding

Vocabulary Word

Definition

Social branding is a marketing tactic which uses social media platforms to build and spread a company's brand image. It's like putting up the best billboards, but in the online world.

Examples in Different Contexts

In influencer partnerships, social branding leverages the reach and credibility of influencers to enhance brand perception. An influencer marketing manager might state, 'Collaborating with influencers for social branding helps us tap into new audiences and authenticates our brand message.'

Practice Scenarios

Creative

Scenario:

The new fashion line embodies our commitment to ethical production. We should design our social media content to highlight this.

Response:

We surely need a creative social branding strategy to highlight our ethical fashion line's uniqueness.

Tech

Scenario:

The product's unique feature aligns well with our sustainability commitments. We should make sure it's well-reflected in our social media campaigns.

Response:

Our social branding should emphasize how our product's feature aligns with our environmental initiatives.