user-research

Vocabulary Word

Definition

'User research' refers to understanding users' needs, behaviours, and attitudes. It often involves talking to users and testing prototypes to improve a product or service. It's like getting feedback from customers.

Examples in Different Contexts

In market strategy, user research is essential for understanding the target market's preferences, needs, and decision-making processes. A market strategist might state, 'Through comprehensive user research, we can tailor our marketing strategies to more effectively reach and engage our intended audience.'

Practice Scenarios

Tech

Scenario:

Our website's bounce rate has significantly increased. Understanding why users leave shortly after arriving could be critical.

Response:

Perhaps user research can uncover why our website's bounce rate has increased and help us rectify it.

Creative

Scenario:

Our recent poster campaign didn't resonate well with young adults. Maybe we should reconsider our design strategy.

Response:

Agreed. User research could help us understand the design aesthetics preferred by young adults.