psychographics

Vocabulary Word

Definition

Psychographics involves studying and grouping people based on their attitudes, aspirations, and other psychological criteria. It goes beyond basic information like age and gender, and dives into 'why' of behavior.

Examples in Different Contexts

In consumer research, psychographics provide insight into consumer behavior beyond basic demographics. A consumer researcher might say, 'Psychographics help us predict buying patterns based on personal values and beliefs, offering a deeper understanding of consumer choices.'

Practice Scenarios

Product

Scenario:

Our fitness app users are quite diverse. Let's incorporate something that caters to everyone's needs.

Response:

Agreed, let's assess the psychographics to ensure we incorporate features that support mental health too.

Design

Scenario:

Our app users fall within the age bracket of 18-35. We need a user interface that is modern and appealing to them.

Response:

Considering the psychographics, I suggest having a sleek, modern interface which resonates with their lifestyle.