audience-engagement

Vocabulary Word

Definition

Audience-engagement is the process of drawing in and maintaining the attention and involvement of an audience, whether it's for a show, a business, or an event. It's about keeping them engaged, not just present.

Examples in Different Contexts

In digital marketing, 'audience engagement' is the interaction between the brand and its audience on digital platforms. A digital marketer might say, 'We track audience engagement through likes, shares, and comments to gauge our campaign's impact.'

Practice Scenarios

Business

Scenario:

I've noticed our customer interactions have dwindled this quarter. We could perhaps brainstorm some initiative to boost their involvement.

Response:

Agreed. Perhaps we could introduce a customer reward program to increase audience engagement.

Impact

Scenario:

Public support for our environmental campaign is slowing down. How could we re-ignite their interest and participation?

Response:

Good point. Let's plan a series of online interactive sessions to enhance audience engagement in our cause.