audience-insights

Vocabulary Word

Definition

Think of 'audience insights' as detailed information about your audience - their preferences, behavior, and needs. Like knowing what your customers like so you can sell them the best products.

Examples in Different Contexts

In market research, 'audience insights' refer to the deep understanding of consumer behaviors and preferences. A market researcher might say, 'Audience insights from our latest survey reveal a growing trend towards sustainable products among young consumers.'

Practice Scenarios

Marketing

Scenario:

Our recent campaign didn't achieve the expected engagement. Let's dig deeper into what our potential customers are interested in.

Response:

Right, we should conduct a robust audience insights study to tailor our marketing campaigns more effectively.

Business

Scenario:

We're seeing a dip in our Q1 sales. It's important we revisit our understanding of customer needs.

Response:

Indeed, obtaining more audience insights might be beneficial for refining our business strategy.