user-profiling

Vocabulary Word

Definition

In a professional context, user profiling involves collecting and analyzing the characteristics or behavior patterns of a target audience. It's like being a detective, identifying patterns to understand who your users are!

Examples in Different Contexts

In e-commerce personalization, user profiling is used to recommend products that match the interests and previous shopping behaviors of users. An e-commerce manager might state, 'By utilizing user profiling, we offer highly personalized shopping experiences that lead to higher customer satisfaction and loyalty.'

Practice Scenarios

Tech

Scenario:

The data suggests our users are tech-savvy and are looking for advanced features in our application. We should focus more on developing unique, sophisticated utilities.

Response:

User profiling data shows a need for advanced features. Let's enhance our application with innovative tech solutions.

Marketing

Scenario:

Our customers seem to have particular ecological concerns. They care about sustainable production and reduced carbon footprints.

Response:

Based on our user profiling, I suggest we leverage more sustainable and eco-friendly strategies in our PR and product development.