online-analytics

Vocabulary Word

Definition

'Online-analytics' is a process of collecting, reporting, and analyzing website data. It helps you understand how people use your website, from which location they visit, what pages they see most, and so on.

Examples in Different Contexts

In website management, 'online analytics' helps webmasters understand how visitors interact with their site, including which pages are most popular and how users navigate through the site. A webmaster might comment, 'Online analytics provide valuable insights into user behavior, allowing us to make informed decisions about content and design.'

Practice Scenarios

Design

Scenario:

The client mentioned that users can't find the ‘contact us’ page easily. Do we have stats to back it up?

Response:

Our online-analytics indicate a lowered interaction with the 'contact us' page, suggesting it's not easily discoverable by users.

Marketing

Scenario:

Our advert impressions have dipped slightly. How are our engagement metrics faring?

Response:

Indeed, our online-analytics data does reveal a decline in engagement rates for the past week.