online-analytics

Vocabulary Word

Definition

'Online-analytics' is a process of collecting, reporting, and analyzing website data. It helps you understand how people use your website, from which location they visit, what pages they see most, and so on.

Examples in Different Contexts

For e-commerce businesses, 'online analytics' is crucial for tracking sales performance, customer engagement, and conversion rates. An e-commerce manager might explain, 'We use online analytics tools to monitor our sales funnel and optimize our product listings for higher conversion rates.'

Practice Scenarios

Marketing

Scenario:

Our advert impressions have dipped slightly. How are our engagement metrics faring?

Response:

Indeed, our online-analytics data does reveal a decline in engagement rates for the past week.

Design

Scenario:

The client mentioned that users can't find the ‘contact us’ page easily. Do we have stats to back it up?

Response:

Our online-analytics indicate a lowered interaction with the 'contact us' page, suggesting it's not easily discoverable by users.