user-analytics

Vocabulary Word

Definition

'User-analytics' is a way of understanding users' behaviors by collecting and analyzing data from digital platforms like websites and apps. It's like taking a detailed survey of how, when, why, and what users do on your site.

Examples in Different Contexts

In user experience research, user analytics play a key role in understanding user needs, preferences, and challenges. A UX researcher might state, 'Through user analytics, we can identify patterns in user behavior that guide our design process towards more user-centric solutions.'

Practice Scenarios

Design

Scenario:

Why does the bounce rate for our site's homepage continue to rise? Is there an issue with the navigation?

Response:

User analytics reveal that our visitors find it difficult to locate important links on the homepage. A more intuitive design might help.

Product

Scenario:

The new feature isn't getting the traction we expected. Is there something we missed during our user-testing phase?

Response:

User analytics shows that our new feature is mostly used by younger demographics. We could market it more towards them.