customer-analytics

Vocabulary Word

Definition

'Customer-analytics' is the practice of studying and understanding customer behavior and trends. It's like reading a map of customer shopping journeys, discovering where they start, stop, and buy along the way.

Examples in Different Contexts

In e-commerce, 'customer analytics' helps understand online shopping behaviors and preferences. An e-commerce manager might say, 'We use customer analytics to tailor our marketing messages and recommend products that our customers are most likely to purchase.'

Practice Scenarios

Tech

Scenario:

The latest app version records higher uninstall rates. Any thoughts on why this might be happening?

Response:

Our customer-analytics can help identify the issues and preferences of our app users.

Marketing

Scenario:

Our ads are not performing as expected. We need to figure out what resonates with our audience.

Response:

Maybe we should review our customer-analytics to see what ads and marketing strategies resonate with our customers.