customer-analytics

Vocabulary Word

Definition

'Customer-analytics' is the practice of studying and understanding customer behavior and trends. It's like reading a map of customer shopping journeys, discovering where they start, stop, and buy along the way.

Examples in Different Contexts

In customer service, 'customer analytics' provides insights into customer satisfaction and areas for improvement. A customer service director might note, 'Customer analytics allow us to track response times and satisfaction levels, helping us to continuously improve our service quality.'

Practice Scenarios

Quality-Assurance

Scenario:

The new product has been getting mixed reviews. Let's discuss how we can turn around the negative feedback.

Response:

Let's utilize our customer-analytics data to pinpoint the areas our customers are most dissatisfied with.

Tech

Scenario:

The latest app version records higher uninstall rates. Any thoughts on why this might be happening?

Response:

Our customer-analytics can help identify the issues and preferences of our app users.