testimonial

Vocabulary Word

Definition

A 'testimonial' is a statement or review by a customer or user praising a product or service. It's usually used to show that others like or trust what's being offered.

Examples in Different Contexts

In marketing, 'testimonials' can increase product credibility. A sales manager might suggest, 'Including testimonials from satisfied customers on our website can boost conversion rates and foster trust.'

Practice Scenarios

Branding

Scenario:

Our new skincare line has been receiving rave reviews. We need to capitalize on this positive sentiment.

Response:

We should share these positive testimonials on social media to help reinforce our brand's reputation.

Career Growth

Scenario:

Your performance in the class project was impressive. It could strengthen your profile for applying to graduate school.

Response:

Could you write a testimonial for me, professor? It would be a great addition to my graduate school application.