testimonial

Vocabulary Word

Definition

A 'testimonial' is a statement or review by a customer or user praising a product or service. It's usually used to show that others like or trust what's being offered.

Examples in Different Contexts

In publishing, 'testimonials' can boost book sales. An author might say, 'The testimonials from renowned authors on the book's cover can attract potential readers and elevate its market position.'

Practice Scenarios

Branding

Scenario:

Our new skincare line has been receiving rave reviews. We need to capitalize on this positive sentiment.

Response:

We should share these positive testimonials on social media to help reinforce our brand's reputation.

Business

Scenario:

Our recent projects have been receiving good remarks. We should leverage this to enhance our portfolio.

Response:

I agree. We should collect these testimonials and use them for business development.