social-proof

Vocabulary Word

Definition

'Social-proof' is when others validate a person, product or idea. It's like when you see a crowd around a store, it makes you think they must sell good stuff, right?

Examples in Different Contexts

An NGO's campaign material highlighting endorsements from celebrities and influencers uses social proof to create a compelling call to action. 'Join Emma Watson and Leonardo DiCaprio in supporting our cause for clean water.'

Practice Scenarios

Creative

Scenario:

Our team's new online art store has been operating for a while, but site visits are not converting to purchases as expected.

Response:

We can add customer reviews and artist testimonials on the homepage. These create social-proof and could boost sales.

Impact

Scenario:

The donation drive for our charity is running well, but we need to build more trust and connection with our supporters.

Response:

Sharing success stories from individuals we've supported will provide the social-proof needed to build trust with our supporters.