social-proof

Vocabulary Word

Definition

'Social-proof' is when others validate a person, product or idea. It's like when you see a crowd around a store, it makes you think they must sell good stuff, right?

Examples in Different Contexts

A product page on an e-commerce website showcasing customer ratings and reviews uses social proof to build trust and encourage purchases. 'See why 9 out of 10 customers recommend our blender for your kitchen needs!'

Practice Scenarios

Tech

Scenario:

Our new app's beta testing phase had a positive response, but its official launch needs a significant impact.

Response:

How about inviting a tech influencer to collaborate? Their involvement could offer the social-proof necessary for a strong launch.

Impact

Scenario:

The donation drive for our charity is running well, but we need to build more trust and connection with our supporters.

Response:

Sharing success stories from individuals we've supported will provide the social-proof needed to build trust with our supporters.