retargeting

Vocabulary Word

Definition

'Retargeting' is a marketing strategy that focuses on people who have already shown interest in your product or service. It's like reminding someone, 'Hey, remember those shoes you looked at? They're still here waiting for you!'

Examples in Different Contexts

For nonprofits, 'retargeting' donors can strengthen ongoing fundraising efforts. A fundraiser might express, 'Retargeting past donors during our annual drive has bolstered our funding significantly.'

Practice Scenarios

Marketing

Scenario:

Despite high traffic on our site, our conversion rates are lower than the industry average. It might be time to rethink our digital marketing strategy.

Response:

Implementing a retargeting strategy might be effective in capturing those visitors who show interest but don't make a purchase.

Business

Scenario:

Our cart abandonment rates have significantly increased. We need to think about strategies to get these potential customers back.

Response:

Let's launch a retargeting campaign focused on convincing these customers to complete their purchases.