retargeting

Vocabulary Word

Definition

'Retargeting' is a marketing strategy that focuses on people who have already shown interest in your product or service. It's like reminding someone, 'Hey, remember those shoes you looked at? They're still here waiting for you!'

Examples in Different Contexts

In e-commerce, 'retargeting' can increase sales by reaching out to users who abandoned their shopping carts. A marketing director might note, 'Our retargeting campaign has seen a 20% increase in completed transactions.'

Practice Scenarios

Design

Scenario:

We have a great product and user interface, yet our user onboarding completion rate is low. Could we improve the design to nudge users towards completing the process?

Response:

Using the principles of retargeting in our design could help encourage users to finish the onboarding process.

Tech

Scenario:

We've noticed that a lot of our users are spending time exploring our product features, but they're not signing up for the trial. We need to explore techniques to re-engage them.

Response:

We might need to use retargeting ads to stimulate user interest in our product features and promote trial signups.