referral

Vocabulary Word

Definition

'Referral' means suggesting someone for something like a job or service. It's taking someone's name and saying, 'you should consider this person for something.'

Examples in Different Contexts

In sales, 'referral' programs can amplify customer acquisition. A sales director might state, 'Our referral program, offering discounts for both the referrer and the referred, has significantly boosted our customer base.'

Practice Scenarios

Healthcare

Scenario:

Your skin condition requires specialized attention. We need someone with specific dermatological expertise.

Response:

I think a referral to a specialist dermatologist would be best for my situation.

Marketing

Scenario:

We could use a creative strategy to get more customers. Perhaps a campaign that makes our current customers partners in growth.

Response:

What about launching a referral program? Giving customers discounts for referring friends could encourage new customer acquisition.