consumer-insights

Vocabulary Word

Definition

'Consumer insights' refers to in-depth understanding of customers, their needs, wants, behaviors, and why they behave in certain ways. It's like uncovering secrets about customers that can help businesses serve them better.

Examples in Different Contexts

In product design, 'consumer insights' drive the innovation process by highlighting user needs and potential improvements. A product designer might state, 'Our design decisions are heavily influenced by consumer insights, ensuring our products truly meet the needs of our customers.'

Practice Scenarios

Business

Scenario:

Our sales have plateaued lately. We need fresh ideas to appeal to our customers.

Response:

I agree. Let's dig deeper into consumer insights to uncover trends and opportunities that we can leverage.

Marketing

Scenario:

Our recent campaign didn't have the impact we expected. We need to understand the audience better.

Response:

Yes, let's use consumer insights to understand our audience's preferences better, to tweak our marketing strategy effectively.