initiate

Vocabulary Word

Definition

'Initiate' is a bit like turning the key to start a car. It means to start or set in motion a process, action or event.

Examples in Different Contexts

In the advertising industry, to 'initiate' a campaign means to launch new marketing strategies. A creative director might say, 'Let's initiate the campaign with a teaser on social media.'

Practice Scenarios

Tech

Scenario:

We've just received the new software update requirements. Let's set up a meeting to discuss our action plan.

Response:

Absolutely, we need to initiate the process of designing a comprehensive plan for the software update.

Business

Scenario:

The board has given green light for our new project. It's time to map out our first steps.

Response:

I agree. It's high time we initiate the project planning phase in line with the board's approval.