platform-engagement

Vocabulary Word

Definition

'Platform-engagement' means how much and in what ways users interact with a certain platform online. Like how often they comment, share, or like posts on that platform.

Examples in Different Contexts

In e-commerce, 'platform engagement' indicates how consumers interact with online shopping sites. An e-commerce strategist might observe, 'Enhanced user experience has led to increased platform engagement and higher sales.'

Practice Scenarios

Business

Scenario:

Our recent social media campaign is showing good reach. We need to analyze the difference it made to our overall brand presence.

Response:

I’ve examined the data, our platform engagement has increased significantly since the campaign.

Design

Scenario:

The re-design of our app has played a big role in making it more user friendly. Now we need to assess the level of user interaction post the redesign.

Response:

Since the redesign, we have seen a noticeable improvement in platform engagement and user satisfaction.