digital-engagement

Vocabulary Word

Definition

'Digital-engagement' means how people interact with online or digital content. It’s used to measure how much and how often people use websites, social media, or apps. It might track the number of 'likes', comments, or shares on a post, for example.

Examples in Different Contexts

In digital marketing, 'digital engagement' measures how individuals interact with a brand's online content. A digital marketing manager might state, 'Increasing our digital engagement has significantly improved our brand's visibility and customer loyalty.'

Practice Scenarios

Public-Policy

Scenario:

The new renewable energy initiative really resonates with the public. Let's make sure we leverage this opportunity to get their support.

Response:

I agree, enhancing digital engagement can help us derive insights into public opinion and also earn their trust.

E-learning

Scenario:

The new e-course went live last week, but the number of sign-ups has been lower than expected. We need to figure out how to get more learners onboard.

Response:

In this case, improving the digital engagement aspect of the course might help. We could add interactive elements to make the modules more appealing.