customer-journey-map

Vocabulary Word

Definition

'Customer-journey-map' is a tool that businesses use to visualize how a customer interacts with their product or service, from awareness to purchase, and sometimes beyond.

Examples in Different Contexts

For non-profits, 'customer-journey-maps' can trace a donor's engagement. A fundraising consultant might suggest, 'Using a customer-journey-map will show us when donors feel most connected to our cause.'

Practice Scenarios

Tech

Scenario:

Users are dropping off at the registration stage. We need to figure out the problem.

Response:

Right. Building a customer journey map will help us understand user behavior better.

Marketing

Scenario:

Our conversion rate is below target. We need to understand the customer's pathway from awareness to purchase.

Response:

Good point. Let's use a customer journey map to detect friction points in our marketing funnel.