customer-journey-map

Vocabulary Word

Definition

'Customer-journey-map' is a tool that businesses use to visualize how a customer interacts with their product or service, from awareness to purchase, and sometimes beyond.

Examples in Different Contexts

In advertisement storyboarding, 'customer-journey-maps' help visualize the narrative. A creative director might mention, 'Let's plot our ad's story on a customer-journey-map to see the emotional highs and lows.'

Practice Scenarios

Business

Scenario:

Sales are slowing down and we need to find the friction point in the buying process.

Response:

Maybe we should map the customer journey to identify where potential buyers drop off.

Marketing

Scenario:

Our conversion rate is below target. We need to understand the customer's pathway from awareness to purchase.

Response:

Good point. Let's use a customer journey map to detect friction points in our marketing funnel.