geotargeting

Vocabulary Word

Definition

'Geotargeting' is a strategy where businesses serve ads or content based on someone's location. Like how a local cafe could advertise specifically to people living nearby.

Examples in Different Contexts

For digital artists, geotargeting can inform content creation. A creative director might advise, 'Let's use geotargeting insights to design banners that resonate with local cultures.'

Practice Scenarios

Tech

Scenario:

User experience on our website is very important. Can we make it more relevant and engaging for users from different markets?

Response:

Implementing geotargeting could improve user experience by guiding them to a region-specific site.

Marketing

Scenario:

Our ads are not creating the impact we expected. Should we personalize our marketing messages more?

Response:

If we utilize geotargeting in our digital ads, we could deliver personalized messages based on users' regions.