geotargeting

Vocabulary Word

Definition

'Geotargeting' is a strategy where businesses serve ads or content based on someone's location. Like how a local cafe could advertise specifically to people living nearby.

Examples in Different Contexts

In environmental campaigns, geotargeting targets specific areas. An activist might say, 'With geotargeting, we can push alerts about local environmental events to engage communities.'

Practice Scenarios

Sustainability

Scenario:

We need to ensure that our resources reach the areas that most need them. How can we target these specific regions more effectively?

Response:

Geotargeting could be useful in optimizing the distribution of our resources to the most affected areas.

Tech

Scenario:

User experience on our website is very important. Can we make it more relevant and engaging for users from different markets?

Response:

Implementing geotargeting could improve user experience by guiding them to a region-specific site.