mobile-engagement

Vocabulary Word

Definition

Mobile engagement is about getting users glued to their devices, motivating them to interact with a mobile app or website regularly. It's a measure of how often and how long users spend time on the app or site.

Examples in Different Contexts

In customer service, 'mobile engagement' involves using mobile platforms to provide support, gather feedback, and interact with customers. A customer service manager might state, 'We've seen significant improvements in customer satisfaction by enhancing our mobile engagement efforts through chat and support apps.'

Practice Scenarios

Marketing

Scenario:

We recently launched a series of ad campaigns on our mobile app. The views and clicks will provide valuable insights into our target audience.

Response:

That's crucial! So, if our mobile engagement is high, it means our ad campaigns are resonating well with the target audience.

Business

Scenario:

We're considering adding more personalization options in the app to improve the customer journey. Let's discuss the potential improvements in the next meeting.

Response:

Absolutely, improving mobile engagement could be a key indicator of a successful personalization strategy.