engagement-channels

Vocabulary Word

Definition
'Engagement Channels' refer to the various platforms or methods used by companies to interact with their audience or customers. This includes social media, email, customer service calls, and even in-person meetings.
Examples in Different Contexts
In social media, 'engagement channels' refer to the platforms where brands interact with their audience, such as Facebook, Twitter, and Instagram. A social media manager might say, 'We're focusing on Instagram as our main engagement channel to reach younger demographics.'
Practice Scenarios
Customer-Service

Scenario:

Customer feedback from our new product has been mixed. It's important we respond appropriately to their concerns.

Response:

We should make use of multiple engagement channels, like email, phone calls, and live chats to respond to their concerns.

Marketing

Scenario:

We're launching a new campaign next month. The key is to reach our audience effectively and measurably.

Response:

I think we should maximize the use of our digital engagement channels such as social media and email marketing to reach wider audiences.

Related Words
support-channelsengagement-strategiesdigital-engagementdigital-media-strategiesdigital-campaignsmobile-engagementfeedback-channelsonline-marketing