engagement-channels

Vocabulary Word

Definition

'Engagement Channels' refer to the various platforms or methods used by companies to interact with their audience or customers. This includes social media, email, customer service calls, and even in-person meetings.

Examples in Different Contexts

In customer support, 'engagement channels' include phone, email, chat, and social media through which customers can contact a company. A support manager might explain, 'Expanding our engagement channels has improved our ability to quickly resolve customer issues.'

Practice Scenarios

Public-Policy

Scenario:

We've received some concerns about our proposed policy change. We need to ensure that we're listening to our citizens.

Response:

We could set up a town hall meeting as an engagement channel to discuss their concerns about the policy directly.

Marketing

Scenario:

We're launching a new campaign next month. The key is to reach our audience effectively and measurably.

Response:

I think we should maximize the use of our digital engagement channels such as social media and email marketing to reach wider audiences.