mindshare

Vocabulary Word

Definition

'Mindshare' is like a popularity contest in people's minds among brands. The more people that think of your brand first or favor it, the more 'mindshare' it has.

Examples in Different Contexts

In advertising, achieving high mindshare means creating memorable campaigns. A creative director might say, 'Our goal is to increase mindshare, making our brand the first one people think of in our category.'

Practice Scenarios

Creative

Scenario:

Does our brand's visual identity effectively resonate with our audience?

Response:

Our brand's visual identity is strong, yet we need to extend our mindshare in the young adult demographic.

Business

Scenario:

With our latest product line, we need to ensure we're strengthening our presence in our target market.

Response:

The new product line indeed enhances our presence; let's engage influencers to increase mindshare.