mindshare

Vocabulary Word

Definition

'Mindshare' is like a popularity contest in people's minds among brands. The more people that think of your brand first or favor it, the more 'mindshare' it has.

Examples in Different Contexts

For social causes, mindshare is about public awareness. An NGO leader might state, 'Increasing mindshare about environmental issues is essential for driving change.'

Practice Scenarios

Tech

Scenario:

We need to assure that our technology solutions provide a seamless user experience.

Response:

If our technology solutions are user-friendly, we could secure broader mindshare in the tech community.

Creative

Scenario:

Does our brand's visual identity effectively resonate with our audience?

Response:

Our brand's visual identity is strong, yet we need to extend our mindshare in the young adult demographic.