usp

Vocabulary Word

Definition

USP, or 'Unique Selling Proposition,' is that special thing about a product or service that makes it stand out from its competitors. It's the 'unique' part that attracts customers, such as a new tech gadget's innovative feature.

Examples in Different Contexts

In non-profit initiatives, a 'usp' can be a unique approach to solving a problem. A coordinator might articulate, 'Our community-based model is our usp, fostering local engagement and sustainable solutions.'

Practice Scenarios

Product

Scenario:

We have multiple features in our product, but we need to focus on the one that truly makes our product standout.

Response:

Our ability to detect sleep apnea is a significant USP for our fitness tracker. We should focus on this.

Startup

Scenario:

Our startup is entering a crowded market. We need something unique to catch potential investors' eyes.

Response:

Our USP is customizable learning plans using AI. It will give us an edge in the edtech market.