usp

Vocabulary Word

Definition

USP, or 'Unique Selling Proposition,' is that special thing about a product or service that makes it stand out from its competitors. It's the 'unique' part that attracts customers, such as a new tech gadget's innovative feature.

Examples in Different Contexts

In software, a 'usp' can be a unique feature. A product manager might explain, 'Our app’s user-friendly interface is our usp, setting us apart from other similar applications.'

Practice Scenarios

Marketing

Scenario:

As we are developing our marketing campaign, it's essential to emphasize the key aspect that makes our product unique.

Response:

I believe our eco-friendly packaging is our USP as it demonstrates our commitment to sustainability.

Startup

Scenario:

Our startup is entering a crowded market. We need something unique to catch potential investors' eyes.

Response:

Our USP is customizable learning plans using AI. It will give us an edge in the edtech market.