competitive-edge

Vocabulary Word

Definition

'Competitive edge' is something unique or different that gives you an advantage over others, like a special skill, product, or service you offer that others don't have.

Examples in Different Contexts

In the business world, 'competitive edge' often relates to brand strength or customer loyalty. A business strategist might say, 'Our customer service excellence gives us a competitive edge in the retail sector.'

Practice Scenarios

Impact

Scenario:

We've come up with an unconventional solution to housing problems. What advantage does this approach bring to the table for us?

Response:

Our community-centered strategy could give us a competitive edge by demonstrating our commitment to sustainable, local solutions.

Creative

Scenario:

Our design team is one of the best. What unique factor can we highlight to set our agency apart?

Response:

Highlighting our distinctive approach to storytelling might provide us a competitive edge for attracting creative clients.