brand-awareness

Vocabulary Word

Definition

'Brand-awareness' is a marketing concept. It measures how familiar consumers are with a brand's image, products or services. If a brand is widely recognized and favorable, it enjoys high brand-awareness.

Examples in Different Contexts

Social impact organizations aim to raise 'brand-awareness' not just to promote their brand, but to spread awareness about important causes and inspire action.

Practice Scenarios

Design

Scenario:

Our current logo doesn't adequately represent our brand's spirit. We need a design that truly resonates with our clientele.

Response:

You're right, we can redesign our logo and overall brand imagery to be more compelling. A unique look can significantly amplify our brand-awareness.

Marketing

Scenario:

Our target audience should understand the core values and beliefs of our brand. How can we communicate this effectively?

Response:

Besides regular promotions and campaigns, let's tell our brand's story. Relatable stories can go a long way in increasing brand-awareness.