media-monitoring

Vocabulary Word

Definition

'Media-monitoring' involves carefully watching different kinds of media like newspapers, TV, social media and so on, to find specific information or to track public opinion about a topic.

Examples in Different Contexts

In public relations, 'media monitoring' is the practice of systematically tracking media content to manage a brand's or individual's public image. A PR manager might say, 'Through diligent media monitoring, we're able to respond quickly to any negative press and maintain our client's positive reputation.'

Practice Scenarios

Marketing

Scenario:

There seems to be a lot of chatter around our new product line. We'll need to analyze this response and adjust our strategy if needed.

Response:

Yes, we should ramp up our media-monitoring efforts to understand the response better.

Public-Policy

Scenario:

Opinions are diversified regarding the new policy. These different perspectives across media channels can shape how we refine the policy.

Response:

You're right. Instituting media-monitoring can help us understand the public sentiment better.