media-monitoring

Vocabulary Word

Definition

'Media-monitoring' involves carefully watching different kinds of media like newspapers, TV, social media and so on, to find specific information or to track public opinion about a topic.

Examples in Different Contexts

In crisis management, 'media monitoring' is crucial for early detection of potential issues that could impact an organization. A crisis manager might state, 'Effective media monitoring enables us to identify and mitigate risks before they escalate into full-blown crises.'

Practice Scenarios

Market-Research

Scenario:

Feedback from customers has been overwhelmingly positive. However, we need to delve deeper into why exactly they love the product.

Response:

Through targeted media-monitoring, we could gain further insights into specific features customers appreciate.

Public-Policy

Scenario:

Opinions are diversified regarding the new policy. These different perspectives across media channels can shape how we refine the policy.

Response:

You're right. Instituting media-monitoring can help us understand the public sentiment better.