content-analysis

Vocabulary Word

Definition

'Content-analysis' is a research technique used to understand what's inside a piece of work, like a report, blog, book or film. It's like hunting for clues about what the work is really saying.

Examples in Different Contexts

In academic research, 'content analysis' is used to study communication patterns and the portrayal of topics across various media. An academic researcher might state, 'Our content analysis of news articles over the last decade reveals changing trends in media coverage of climate change.'

Practice Scenarios

Academics

Scenario:

This week's assigned novel is renowned for its complex themes and undertones. It's important we delve deeper into its literary significance.

Response:

I was planning to conduct a content analysis of the novel to understand the hidden societal criticisms.

Business

Scenario:

Our main competitor has significantly increased their social media activity. I believe there's a strategic change in their positioning.

Response:

You're right. Maybe we should perform a content analysis of their social media activity. It will help understand their new brand positioning.