Vocabulary Word
Scenario:
We need a solid understanding of the user experience across all our touchpoints. It can guide the design of our next UX overhaul.
Response:
Let's begin a cross-platform-reporting project; it will accurately showcase users' experiences at different touchpoints.
Scenario:
To gauge the effectiveness of our campaigns, we need a full snapshot of our efforts across all digital channels.
Response:
Agreed. Let's consolidate all our metrics into a cross-platform-reporting to gain a robust view of campaign performance.