press-coverage

Vocabulary Word

Definition

'Press coverage' means how the news outlets are telling a story. It can be anything from a small news brief to an extensive feature article or report.

Examples in Different Contexts

In marketing strategy, 'press coverage' is sought to enhance brand visibility and credibility through news stories and articles. A marketing director might strategize, 'Securing positive press coverage for our new product can significantly boost our market presence and consumer trust.'

Practice Scenarios

Creative

Scenario:

Our upcoming art exhibition offers a unique perspective on contemporary culture. How can we craft a narrative that truly resonates?

Response:

We should engage with art critics and publications to get extensive press coverage that connects our work with the audience.

Tech

Scenario:

The launch of our new app is just weeks away. It's crucial to develop a solid outreach strategy.

Response:

Our outreach strategy should definitely involve securing press coverage from influential tech blogs and publications.