marketing-art

Vocabulary Word

Definition
'Marketing-art' involves the use of creative skills to produce visually appealing and effective marketing materials. It's not all about being artsy, its about knowing what colors, images, or fonts will convince people to buy something.
Examples in Different Contexts
In social media, 'marketing art' is used to create engaging and shareable content that stands out in a crowded digital landscape. A social media manager might note, 'We use bold and creative marketing art to make our posts more visible and engaging for our audience.'
Practice Scenarios
Marketing

Scenario:

The A/B testing results are back, looks like the minimalist presentation outperformed the colorful one. How can we adopt this approach across all our marketing collaterals?

Response:

I agree, given the test results, minimalist marketing-art in our brochures and billboards could attract more customer attention.

Business

Scenario:

Let's discuss our upcoming product launch. How can we visually differentiate our product in a cluttered marketplace?

Response:

To cut through the market clutter, we should experiment with unique marketing-art that highlights our product's USPs.

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