marketing-art

Vocabulary Word

Definition

'Marketing-art' involves the use of creative skills to produce visually appealing and effective marketing materials. It's not all about being artsy, its about knowing what colors, images, or fonts will convince people to buy something.

Examples in Different Contexts

In brand identity, 'marketing art' refers to the visual elements that represent a brand's aesthetic and values in marketing materials. A brand manager might say, 'Our marketing art consistently incorporates our signature colors and logo to enhance brand recognition among consumers.'

Practice Scenarios

Design

Scenario:

This website design lacks a certain zing. It needs more of an artistic and human touch, don't you think?

Response:

The marketing-art of this website is indeed too formal, adding some doodle patterns should make it more appealing.

Creative

Scenario:

The latest campaign isn't landing as we expected, the creative needs some punch. Perhaps we can draw from contemporary art movements for some fresh inspiration?

Response:

Absolutely, infusing some elements from abstract expressionism could give the marketing-art of our campaign a new exciting angle.