commercial-art

Vocabulary Word

Definition

Commercial art refers to artwork produced specifically for commercial, or business, purposes, like advertising designs, product packaging, and magazine covers. It's art meant to engage people to buy or use a product or service.

Examples in Different Contexts

In graphic design, 'commercial art' is used to create compelling visuals for brands. A creative director could state, 'We need commercial art that effectively communicates our brand identity to the audience.'

Practice Scenarios

Creative

Scenario:

Our agency is writing the pitch for this new product launch. We need artwork that communicates innovation and welcomes the audience to future trends.

Response:

Let's incorporate commercial art that uses futuristic imagery and colors to communicate innovation.

Business

Scenario:

Our new startup needs an exciting logo and color scheme. I want our brand to stand out and be memorable in the market.

Response:

I agree. Our brand would greatly benefit from commercial art that is vibrant and unforgettable.