brand-illustration

Vocabulary Word

Definition

'Brand illustration' refers to the images or graphics a company uses in its marketing to communicate its values, ideas, and stories visually. It helps set the company apart from others.

Examples in Different Contexts

In visual branding, 'brand-illustration' refers to the use of custom illustrations to convey a brand's personality and story. An art director might explain, 'Our brand illustrations are designed to evoke emotion and connect with our audience on a personal level.'

Practice Scenarios

Business

Scenario:

We're looking to make our branding more visually engaging. The ethos of innovation should be communicated effectively.

Response:

That's a great plan. Incorporating brand illustrations that symbolize innovation can make our brand identity visually engaging.

Creative

Scenario:

Let's consider a refreshing creative direction for our next ad campaign. Aim for a narrative that reflects our sustainable practices.

Response:

I agree. Let's use brand illustrations featuring green landscapes and renewable energy sources to emphasize our sustainable practices.