brand-illustration

Vocabulary Word

Definition

'Brand illustration' refers to the images or graphics a company uses in its marketing to communicate its values, ideas, and stories visually. It helps set the company apart from others.

Examples in Different Contexts

In content marketing, 'brand-illustration' is used to enhance storytelling and make content more engaging. A content strategist might say, 'Incorporating brand illustrations in our blog posts has significantly increased reader engagement and time spent on our site.'

Practice Scenarios

Marketing

Scenario:

We have to craft campaigns to build an emotional connection with our consumers. Accuracy in representing our brand values is key.

Response:

Exactly, we could use our brand illustrations to present real-life moments aligning with our brand values.

Design

Scenario:

Our web design should be more than just functional. Let's make it embody the company's ethos and personality.

Response:

Absolutely. Incorporating bespoke brand illustrations into our web design can help us communicate the company's ethos effectively.