campaign-visuals

Vocabulary Word

Definition

'Campaign-visuals' are the graphic elements, such as photos, illustrations, motion graphics, used in the promotion of a product, service, or idea. These visuals are carefully created to effectively communicate and support the message of the marketing campaign.

Examples in Different Contexts

For online campaigns, 'campaign visuals' play a crucial role in engagement. A digital marketer might advise, 'We should use high-quality images and videos as our campaign visuals to boost click-through rates.'

Practice Scenarios

Business

Scenario:

Our summer collection's launch is coming up. It's crucial that our visual presentation aligns with the products' bright, fresh aesthetic.

Response:

We can leverage our vibrant collection colors in the campaign visuals to create an inviting and summery feel.

Design

Scenario:

This brand is all about minimalism and simple elegance. We need to reflect this philosophy in our graphic representation.

Response:

Keeping in view the brand's minimalist ethos, our campaign visuals should focus on clean and straightforward representations.