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Lifetime Value  
Level
Associate
'Lifetime Value' commonly known as 'Customer Lifetime Value' or 'CLTV', is a prediction of the total revenueincome a business can expect from a single customer account. It calculates the monetary valuehow much in money of a customer relationship.
Context
Business
In business strategy, 'lifetime value' helps to identifyrecognize key customers. A CEO might say, 'Our top customers have a high lifetime value and therefore require special attentioncareful consideration.'

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