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Roi  
Level
Associate
ROI, or 'Return on Investment,' is a financial term that measures the efficiencyeffectiveness, productivity or profitability of an investment. It's calculated by comparing your net profit to your initialat the beginning investment and is usually expressed as a percentagea portion of 100.
Context
Business
In business, a company might use ROI to determine the profitabilityability to earn profits of different projects. A CEO might say, 'The ROI on our advertising campaignplanned activities for a goal was 20%, indicating a solid return.'

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