churn

Vocabulary Word

Definition

'Churn' is often used in business to talk about customers leaving a company or service. So, if a lot of people stop using a phone service, the company has high churn.

Examples in Different Contexts

In non-profits, 'churn' can reflect the fluctuation in donor commitment. An impact strategist might state, 'We observed a churn in our monthly donors, urging us to reevaluate our engagement strategies.'

Practice Scenarios

Tech

Scenario:

The new update seems to be causing some disruptions. We've seen some users cancel their subscriptions recently.

Response:

The churn could indeed be due to the bugs detected in our recent release. We should prioritize addressing these issues.

Product

Scenario:

Reports from customer service signal an increasing dissatisfaction among our customers. Several customers have ceased regularly purchasing anything.

Response:

We need to understand why customers are churning. Perhaps we could run a survey to gather customer feedback.