digital-media-strategies

Vocabulary Word

Definition

'Digital-media-strategies' are detailed plans that a business uses to achieve its goals on digital platforms like websites, social media, and search engines. It's the difference between posting anything on social media, and posting with a purpose.

Examples in Different Contexts

In public relations, 'digital media strategies' focus on managing and improving the online presence and reputation of a company or individual. A PR specialist might comment, 'Our digital media strategies include monitoring online conversations and engaging with our audience to build a positive online reputation.'

Practice Scenarios

Business

Scenario:

Our online presence needs to build to support our sales growth. Any innovative ideas to update our approach?

Response:

We can incorporate influencer marketing in our digital media strategy to increase visibility.

Creative

Scenario:

The content we create resonates with our customers. How about exploring new social media platforms to build our brand visibility?

Response:

A strong digital media strategy can leverage Instagram's popularity for a younger demographic.