emotional-resonance

Vocabulary Word

Definition

'Emotional resonance' is when something, such as a movie, a book, an art piece, or an event, makes you feel strong feelings, so strong that it feels familiar or relates to your own life experiences.

Examples in Different Contexts

In storytelling, 'emotional resonance' is when a story evokes strong feelings or reactions from the audience. An author might explain, 'I strive for emotional resonance in my writing, aiming to touch readers' hearts and provoke thought.'

Practice Scenarios

Branding

Scenario:

Our company needs to change its image to appeal more to the younger demographics. We need to find a way to connect with them on a deeper level.

Response:

I think we should aim to create a branding strategy that brings about authentic emotional resonance with the younger audience.

Creative

Scenario:

I am seeking a deeper connection with my audience through my art. It should not only be visually satisfying, but also thought-provoking.

Response:

Perhaps we can work to create emotional resonance by exploring themes that are universal and yet, intimate.