emotional-resonance

Vocabulary Word

Definition

'Emotional resonance' is when something, such as a movie, a book, an art piece, or an event, makes you feel strong feelings, so strong that it feels familiar or relates to your own life experiences.

Examples in Different Contexts

In storytelling, 'emotional resonance' is when a story evokes strong feelings or reactions from the audience. An author might explain, 'I strive for emotional resonance in my writing, aiming to touch readers' hearts and provoke thought.'

Practice Scenarios

Marketing

Scenario:

Our next advertising campaign should be not just about selling products but also fostering a sense of community and shared values.

Response:

We need to develop ad narratives that create emotional resonance by resonating with our audience's shared values.

Branding

Scenario:

Our company needs to change its image to appeal more to the younger demographics. We need to find a way to connect with them on a deeper level.

Response:

I think we should aim to create a branding strategy that brings about authentic emotional resonance with the younger audience.