resonance

Vocabulary Word

Definition

'Resonance' speaks about the ability of a theme or an idea to evoke a strong, positive response in an audience. For example, a speaker's words might have 'resonance' if their message strikes a chord with the listeners, making them feel emotionally connected.

Examples in Different Contexts

In business, 'brand resonance' means creating a strong emotional connection between customers and a brand. A marketing director might say, 'Our goal is to achieve brand resonance by aligning our values with our customers' beliefs.'

Practice Scenarios

Business

Scenario:

We need to ensure our advertising message strikes a chord with our target audience. Their emotional connection to our brand is vital.

Response:

I agree. Crafting a message that resonates with our audience is the key to effective brand communication.

Creatives

Scenario:

I believe that artwork reflecting current sociopolitical issues might garner a significant response from viewers. It’s the sentiment of the times.

Response:

Quite true. Artwork with social resonance often generates powerful dialogues and inspires change.