email-list-building

Vocabulary Word

Definition
'Email list building' is a way of making a list of email addresses. It's used by businesses who want to send updates, promotions or other info, to people who are interested. It’s like having a group of people who agree to receive your messages in their inbox.
Examples in Different Contexts
In digital marketing, 'email list building' involves collecting email addresses from potential customers to send them updates and promotions. A digital marketer might say, 'We use lead magnets like free ebooks to accelerate our email list building efforts.'
Practice Scenarios
Business

Scenario:

Business growth does not always rely on obtaining new customers. Perhaps, a personal touch in communication could enhance customer retention.

Response:

That's a great idea. Perhaps, we can build an email list to communicate directly with our existing customers.

Creative

Scenario:

Personal communication with fans adds a certain authenticity to the craft. I wonder if there’s a way to provide them with direct updates.

Response:

That's true. Email list building will allow us to notify our fans about new music releases directly.

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