email-list-segmentation

Vocabulary Word

Definition

'Email list segmentation' is separating people on an email list into groups, or 'segments,' based on different factors. It's like sorting a music playlist by genre so you can pick the right tune for your mood.

Examples in Different Contexts

In email marketing, 'email list segmentation' refers to dividing the email list into smaller groups based on specific criteria like interests or behavior. A marketing specialist might say, 'Email list segmentation allows us to personalize our campaigns, improving open and click-through rates.'

Practice Scenarios

Non-profit

Scenario:

We've found that our long-time donors and our new supporters gravitate to different causes within our organization. Perhaps there's a way we can resonate more with both groups.

Response:

Let's work on email list segmentation and tailor appeals to each group's interests. This could help our donation rates.

E-commerce

Scenario:

We've introduced new product lines and it seems some lines appeal to different customer groups. How can we personalise our email campaigns to reflect this?

Response:

I agree, using email list segmentation, we can ensure targeted product offerings reach the right customer groups.