lead-generation

Vocabulary Word

Definition

In marketing, 'lead generation' is the process of attracting potential customers (leads) to your product or service. It's like fishing for people who might be interested in what you have to offer.

Examples in Different Contexts

In digital marketing, 'lead-generation' is the process of attracting and converting strangers into prospects who have shown interest in a company's products or services. A digital marketer might say, 'Effective lead-generation strategies involve targeted content marketing and SEO optimization.'

Practice Scenarios

Creative

Scenario:

The last ad campaign was visually stunning, but it didn't resonate enough with our target audience. What fresh ideas could make an impact?

Response:

Why don't we try a storytelling approach for the new ad campaign? Engaging narratives might boost our lead generation.

Marketing

Scenario:

The company's current marketing strategy has been efficient, but we want to take it to another level this year.

Response:

I believe exploiting digital marketing tools effectively will enhance our lead-generation and grow our customer base.