lead-generation

Vocabulary Word

Definition

In marketing, 'lead generation' is the process of attracting potential customers (leads) to your product or service. It's like fishing for people who might be interested in what you have to offer.

Examples in Different Contexts

In B2B marketing, 'lead-generation' is critical for creating a pipeline of potential business clients. A B2B marketer might explain, 'We leverage industry conferences and webinars as part of our lead-generation efforts to connect with other businesses.'

Practice Scenarios

Marketing

Scenario:

The company's current marketing strategy has been efficient, but we want to take it to another level this year.

Response:

I believe exploiting digital marketing tools effectively will enhance our lead-generation and grow our customer base.

Tech

Scenario:

The current site landing page doesn't seem to be drawing enough visitor traffic. What changes could we consider?

Response:

Perhaps a website redesign with more engaging content will improve our lead generation efforts.