customer-relationship-management

Vocabulary Word

Definition

'Customer-Relationship-Management' is how a business manages its relationship with its customers. It's about knowing what customers need, how they behave and then giving them the best possible service.

Examples in Different Contexts

In customer service, 'customer relationship management' focuses on enhancing the quality of interactions between the company and its customers. A service manager might note, 'Through proactive customer relationship management, we aim to boost customer loyalty and satisfaction.'

Practice Scenarios

Marketing

Scenario:

We need to improve our customer segmentation for upcoming marketing campaigns. Could we leverage data to create effective communication strategies?

Response:

A strong CRM approach can allow us to gather significant customer data and design effective marketing campaigns.

Business

Scenario:

Some customers are complaining about our after sales service. How can we improve it and increase customer satisfaction?

Response:

We could use a good Customer-Relationship-Management system in place to interact with our customers effectively.