email-engagement

Vocabulary Word

Definition

'Email engagement' measures how recipients interact with your emails. It includes open rate, click-through rate, and response rate. It helps us understand if our emails are effective or not.

Examples in Different Contexts

In content marketing, 'email engagement' refers to the interaction between the brand and subscribers through email content. A content strategist might observe, 'Our educational emails have the highest engagement, indicating value to our subscribers.'

Practice Scenarios

UI-UX

Scenario:

The onboarding emails don't seem to bring users back to the app. We need to make them more engaging.

Response:

Agreed. An improved UX design within our emails should boost email engagement.

Academics

Scenario:

Attendees for our college webinars are low. We might need to make our announcement emails more interesting to students.

Response:

Yes, more interactive content might improve email engagement, resulting in higher webinar attendance.