email-engagement

Vocabulary Word

Definition

'Email engagement' measures how recipients interact with your emails. It includes open rate, click-through rate, and response rate. It helps us understand if our emails are effective or not.

Examples in Different Contexts

In content marketing, 'email engagement' refers to the interaction between the brand and subscribers through email content. A content strategist might observe, 'Our educational emails have the highest engagement, indicating value to our subscribers.'

Practice Scenarios

Customer-Service

Scenario:

Customers don't seem satisfied with our issue resolution process. We need to improve our communication strategy.

Response:

That's true. Let's revise our templates to improve email engagement with better resolution steps.

Marketing

Scenario:

Our newsletter subscribers aren't converting into paying customers as much as we'd like. We may need to revamp our email campaigns.

Response:

We should craft more personalized messages to increase email engagement and drive conversions.