qualitative-analysis

Vocabulary Word

Definition

'Qualitative-analysis' is about investigating non-numeric info. Like interviewing people about their feelings towards a product or observing behaviors. Going deeper than just counting data!

Examples in Different Contexts

In sociology, qualitative analysis examines societal patterns and behaviors through interviews and observations. A sociologist might explain, 'Qualitative analysis helps us understand the cultural norms influencing this community's behavior.'

Practice Scenarios

Research

Scenario:

The preliminary data from our field research shows some interesting trends, but we need to dig deeper into the subjects' experiences and perspectives.

Response:

Yes, thorough qualitative analysis of our field notes can extract valuable insights into their lived experiences.

Business

Scenario:

While our market share numbers are improving, we need to better understand our customers' preferences and attitudes towards our products.

Response:

We should conduct a qualitative analysis of the customer feedback to understand their perception of our product greatly.