brand-voice

Vocabulary Word

Definition

'Brand voice' refers to the consistent style of writing or speaking that a company uses in their communications. It's unique to each company and helps express their personality and values.

Examples in Different Contexts

In content marketing, 'brand-voice' refers to the consistent tone and style used across all brand communications. A content manager might explain, 'Our brand voice is friendly and informative, aiming to make complex topics accessible to our audience.'

Practice Scenarios

Impact

Scenario:

We aim to inspire people and drive action towards our cause. How can we ensure our communication style is in line with this mission?

Response:

By strengthening our brand voice we can make our messages more compelling, hopefully encouraging more individuals to support our cause.

Creative

Scenario:

Our brand celebrates individuality and self-expression. How can we ensure our messaging stays true to this ethos?

Response:

We should weave our brand voice into all of our content, from social media posts to product descriptions, ensuring we consistently reflect our commitment to individuality and creativity.