Vocabulary Word
Scenario:
Our content needs to match the tone of our company. We should think about who we are, what we represent, and how that aligns with the content we are creating.
Response:
Yes, the content-identity of our marketing strategy needs to be consistent and reflective of our brand values.
Scenario:
We need to think carefully about our company's mission and values. The way we portray them in our content is critical.
Response:
I agree. Our content-identity should reflect our brand's core values accurately to attract our target audience.