brand-identity

Vocabulary Word

Definition

Brand-identity represents how a business wants to be perceived by customers. It's created through a mixture of elements like design, words, visuals, and a feeling you get when interacting with the company's products, services, or communications.

Examples in Different Contexts

In branding, 'brand-identity' encompasses the visual and verbal components that represent a brand's personality and values. A brand consultant might say, 'Developing a cohesive brand identity requires consistency across all marketing materials.'

Practice Scenarios

Business

Scenario:

Our company needs to seize this opportunity to demonstrate why we lead in innovation and service.

Response:

Absolutely, our business reputation and brand-identity are recognized for these traits and we need to continue to uphold them.

Marketing

Scenario:

We need to be consistent in our messaging and visuals to maintain and strengthen our impression on customers.

Response:

I agree, and the key to this consistency is our unique brand-identity which should be visible in everything we do.