brand-identity

Vocabulary Word

Definition

Brand-identity represents how a business wants to be perceived by customers. It's created through a mixture of elements like design, words, visuals, and a feeling you get when interacting with the company's products, services, or communications.

Examples in Different Contexts

In design, 'brand-identity' involves creating logos, color schemes, and typography that reflect the brand's essence. A graphic designer might suggest, 'Our new logo is central to our refreshed brand identity, symbolizing our innovative approach.'

Practice Scenarios

Startup

Scenario:

We should tailor our campaigns to capture and reflect the energy and ambitions of this young audience.

Response:

Indeed, it is critical that our brand-identity resonates with the aspirational attributes of our young demographic.

Design

Scenario:

Our client appreciates minimalistic designs and soothing colours, as their aim is to evoke a sense of calm and serenity.

Response:

That makes sense, thus in designing their packaging, we must ensure our design aligns with their peaceful brand-identity.