brand-evolution

Vocabulary Word

Definition

'Brand evolution' is the change and development of a brand over time. It's a lot like a person growing up, learning new things, expanding their skills, and changing their style.

Examples in Different Contexts

In corporate strategy, 'brand-evolution' refers to the process of a brand adapting and changing over time to stay relevant. A CEO might say, 'Our brand's evolution reflects our commitment to innovation and meeting customer needs.'

Practice Scenarios

Design

Scenario:

From our logo to our website, everything needs a refreshing look. We should focus on modern, minimalist designs that resonate with our audience.

Response:

I agree, a design-led brand evolution would attract more younger audiences while revitalizing our image in the minds of existing users.

Innovation

Scenario:

Whilst embracing new technologies, we need to make certain our brand's image exhibits our innovative approach. Sustainability should be a key element of our brand's narrative.

Response:

A brand evolution showcasing our commitment to integrating innovative technology and sustainability could set us apart in the marketplace.