brand-evolution

Vocabulary Word

Definition

'Brand evolution' is the change and development of a brand over time. It's a lot like a person growing up, learning new things, expanding their skills, and changing their style.

Examples in Different Contexts

In marketing, 'brand-evolution' is about how a brand's identity and message change to match market trends. A marketing manager might suggest, 'To ensure our brand's evolution, we must continuously research and understand our audience.'

Practice Scenarios

Marketing

Scenario:

With a shift in consumer behavior, we need to revamp our brand's image to stay connected with our audience.

Response:

I think a brand evolution strategy focusing on expanding our digital presence could greatly enhance our relevance and engagement with our audience.

Innovation

Scenario:

Whilst embracing new technologies, we need to make certain our brand's image exhibits our innovative approach. Sustainability should be a key element of our brand's narrative.

Response:

A brand evolution showcasing our commitment to integrating innovative technology and sustainability could set us apart in the marketplace.