holistic-marketing

Vocabulary Word

Definition

Imagine if all parts of a business, from design to customer service, were focused on keeping customers happy. That's 'holistic marketing'. It's about everyone working together for one big goal.

Examples in Different Contexts

In brand management, 'holistic marketing' involves coordinating all marketing activities to ensure they align with the brand's values and mission. A brand manager might state, 'Adopting a holistic marketing perspective ensures that every campaign reflects our core values and strengthens our brand identity.'

Practice Scenarios

Business

Scenario:

To stay competitive, we need to ensure everyone understands our vision and values. Sharing goals across departments is crucial.

Response:

I agree, incorporating a holistic marketing approach across the business will help us deliver excellent customer service consistently.

Impact

Scenario:

Our commitment to the environment is genuine. It is essential that we communicate this effectively to our consumers.

Response:

Utilising a holistic marketing strategy will ensure our environmental commitments are clear to consumers in every interaction.